Generational Attitudes Towards Sustainability Matter – GIX Research Paper

Millennials and Gen Z are concerned and vote with dollars

• Millennials and Gen Z care deeply about sustainability – it drives their choices as investors, employees, and consumers
• These generations have significant investable dollars and disposable income to deploy for sustainability
• They believe companies could do more to promote sustainability, and they’re willing to support sustainability leaders through their investments and purchasing power
• There’s a growing pan-generational consensus regarding taking sustainability into account alongside traditional ROI investment goals.

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